Reviews

Here’s what our clients felt
about working with Digital Health Index

"Through this dashboard, we’ve managed to get an overview of the health of our brands in digital as well as of the competitors’ in the category, we can track the performance of the on-going campaigns, all in real time, which gives us a shorter time to react and optimize daily activities."

Cristian-Victor Popa
Head of Integrated Communications, ASAHI BEER

"Real-Time Interactive Dashboard has come in our daily activity as a solution to a problem: a 'one-stop shop' that centralizes data from multiple sources and channels in a single platform, giving us the opportunity to monitor in real time brands’ health online, both from a quantitative and qualitative perspective."

Ioana-Carmen Grigoras
Junior Digital Manager, ASAHI BEER

“Working on OMV Digital Dashboard was a challenging, but rewarding experience. It is a truly valuable tool that greatly helped improve the health of our brand.”

Alina Socaci
Digital Loyalty Project Manager, OMV Petrom

“We are truly connected to the OMV digital environment, being able to make real-time decisions regarding the brands’ health exposure and weight of investing in a communication channel.”

Mihai Chirita
Brand Manager, OMV Petrom

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About

Digital Health Index

Context:

In a “new normal” in which:

  • Romanians became isolated and don’t feel like themselves anymore*
  • 83% of Romanians feel like brands are not making meaningful connections with them**

Publicis Romania and Digitas Romania created this “New Age” kind of metric, Digital Health Index, a ranking system to determine the brands’ health in digital and their winning strategies inside their categories.

Integrating millions of data points.
Showing real-time results.
Offering strategic visualizations for making informed decisions.

*SNA Focus data, 2020
**GWI data, 2020, Romania

Methodology:

Top media advertising spenders for each category are analyzed***

The Digital Health Index is a proprietary index which measures all the indicators from a qualitative and quantitative perspective, showing a brand’s position inside its category, for Q1 2021 vs Q4 2020.

Each indicator represents 1/3 of the total score:

Digital Power Score – shows consumers interest in one brand based on searches volume
Content Impact Score – highlights the visibility of brands compared to the number of mentions
Conviviality – shows the positive engagements from 3 social media networks

*** using net estimations done by Publicis Media Group based on BRAT & Kantar data